This is Loro Piana review. This is one of the best brand on heritage luxury fashion.

Loro Piana is a name that defined and influenced the word “luxury” like no other. Even though it may not come to people’s minds when you ask them the names of the top 5 luxury brands. But if you look at the price tag of some products, you may get a 10000-volt shock! This is why Loro Piana is often called The Secret Luxury.

Naturally, luxury brands do not rely on heavy branding. But Loro Piana took it to another level. They brand with their unique, simplistic beauty and epic quality of products. Loro Piana is a brand that embodies understated luxury. However, they are quite old, and they set the standard for quality in luxury brands. Loro Piana influenced most luxury brands you see today in some way or other.

Loro Piana is like an older superstar in the luxury industry, and many new stars have been built upon its path. However, other luxury brands still struggle to maintain the level of quality and consistency that Loro Piana has achieved. Plus, the variety of exotic materials of Loro Piana has no comparison.

Hi, we are Team Muslin Dhaka. We are a team of market experts, fabric experts, fashion designers, and researchers. For the past few years, we have been working with various luxury products around the world. While doing this, we have encountered Loro Piana a million times, as they have most of the epic and luxury products. They also maintain the highest quality of each and every type of product and their materials. So, researchers like us will naturally set Loro Piana Products as the Highest Quality. Our understanding of Loro Piana and its products is on another level. We can easily satisfy your curiosity with our experience and expertise.

Let’s jump into the main part.

History of Loro Piana brand

Loro Piana was started by an Italian wool merchant company. It was established in 1814 by the Loro Piana Family. For over a hundred years, the family continued selling wool and ready-made wool products. They did not start their own production back then. However, they became a profitable company with many sources of rare and exotic wool and fiber.

The actual Loro Piana company we have today was established in 1924 by Pietro Loro Piana.  He held an engineering degree and built modernized wool product production facilities. That converted the family wool-sourcing business into a production business.

After the World War, the company was handed over to Franko Loro Piana, another important man for the company. He took Loro Piana as a world-class fabric Company. Over other competitor companies, Loro Piana had a great advantage. Due to their decades of family fiber business history, they had sources of rare and unique fibers around the world. Their good quality and best craftsmanship quickly made them one of the world’s leading fabric producers. They promptly got buyers from North America and Asia, too.

Loro Piana greatly benefited from the fashion trends of the 1950s and 1960s. In 1975, Franko’s son, Sergio Loro Piana, became the CEO of the company. He, with his brother Luigi, took the company to the next level. They invested a lot of money in for production facilities. So can make high-end, luxurious, fashionable products. They also started paying pinpoint attention to the quality of their product. They believed quality is something that will keep the business running.

In the 1990s, they expanded their business into many other products like bags, shoes, and other high-class accessories. They also did not keep their business limited to wool products. They always tried to introduce anything top-class. It can be high-quality linen, vicuna to rare lotus silk fabric. They kept introducing socks, gloves, jackets, and dresses with simplistic style and the highest quality.

In 2014, they also included a home accessories department. They did not want to limit themselves to just luxury fabric and dresses. Slowly, they moved towards a luxury lifestyle and related products. They want to promote the decadent, luxurious way of living. The brand actually never looked back. With the increasing popularity, they reached the 1 billion USD sales goal annually.

In 2021, Damien Bertrand became the new CEO of the company. He moved the headquarters of Loro Pina to Milan and continued the success of the company. Their style and business strategy changed and expanded. But they stuck to their utmost quality and subtle branding strategy.

Why is it so expensive?

There are some known and unknown reasons behind the shocking price of their product. Before discussing them, let us say clearly that not all of their products are high-end and expensive. There are many reasonably expensive products, too. But as their high-end products are too expensive, they are talked about more.

Look at some of the products of Loro Piana. Baby cashmere, Vicuana, Lotus silk, Marino, etc. What’s one common thing between them? Those fabrics are the rarest fabrics in the world. They may take 6 months to one year to produce the highest quality of those handmade products. To produce those extraordinary materials ethically, their price naturally gets quite high.

However, some of the products are quite expensive, not for their functional value but rather for the intrinsic value of the brand itself. But with the sense of luxury they promote and with a royal customer base, they do not have any trouble with anything they produce. We will discuss more specific products.

Branding Styles of Loro Piana

They do not heavily brand their products. Most of their products have a subtle style that is distinguishable, but it is not as bold as other luxury companies. Loro Piana is one of the brands that lead the quiet Luxury Movement. By this, you can understand their branding motif. However, some of their products nowadays come with heavy branding. Those products are mostly bags and accessories. For clothes, they follow their subtle branding and have their own neutral style that does not catch the eye too much.

Signature Products : Loro Piana Review

Loro Piana has two parts of production sites. One part produces luxury clothes and garments. The other part produces high-quality fabrics with unique and high-quality materials. Products from both parts are quite expensive. They have kept the fabrics slightly lower priced compared to their clothes. Most of their Iconic dresses are also from the ready-to-wear garment part. Let’s explore some of their most iconic products.

Baby Cashmere

When it comes to cashmere, Loro Piana gets the credit for globalizing it. At the early stage of the brands’ journey, it was their most popular product. Loro Piana is the single largest producer of cashmere wool in the world. They have cashmere goat farms in Mongolia. You may ask, being the largest producer, why their cashmere is so expensive?

Being the largest comes with responsibilities, too. Farming a cashmere goat is like farming chickens or cows. Each goat needs sufficient natural food, and the grassland is very limited. Producing too many goats can cause desertification in Mongolia.

They have excellent cashmere products, but their most luxurious product is baby cashmere. Baby cashmere is collected from the baby goats. Only a small amount of undercoat wool can be harvested from them. One baby cashmere sweater may require 7-8 baby cashmere goat’s wool. So now you can understand how rare and delicate the production process is.

Due to their own farm and quality control, they can maintain the top-notch quality of cashmere. Baby cashmere is undoubtedly their number one product category.

Vicuna

Loro Piana Vicuna products are quite popular in the market right now. They are so popular that it’s lucky to get Loro Piana Vicuna products in hand. Vicuna is often priced higher than baby cashmere products. Producing vicuna wool is one of the hardest in the world. ( Learn more about Vicuna) Plus, with the trade ban on the product, brands get only a limited amount of high-class Vicuna products. Altogether, Loro Piana Vicuna sweaters, scarves, and other knitwear are sold at a really high price. But there is no doubt that they have the best quality Vicuna product on the market. Many brands may have better styles that suit you, but almost no one has better quality than Loro Piana Vicuna Products.

Merino wool Knitwear

Merino wool is usually 15 to 20 microns, which is what we find in the market. But Loro Piana makes stunning 12-micron merino wool, which is almost equivalent to silk. You can find different merino wool t-shirts and dresses in Loro Piana. It’s hard to match Loro Piana Merino products with any other. But unsurprisingly, they come with really high prices.

Lotus Silk Fabric

Lotus silk fabric is a recent addition to Loro Piana’s collections. Very few luxury brands have been bold enough to work with lotus silk. Lotus silk is made with lotus silk fiber. The original fabric was invented in Myanmar. But recently, a new lotus silk industry has been established in Vietnam.

Lotus silk is the most precious plant-based fabric. The production process is very complicated, painstaking, and time-consuming. Every inch of lotus silk yarn must be spun and woven by hand. Even a lotus silk scarf requires about 2-3 months of labor.

Lotus silk is soft, smooth, and highly breathable. It has some natural elasticity. The fabric’s luxurious texture and simplistic beauty won the hearts of many, and brands are quite interested in it. But Loro Piana is one of the first brands to be able to include it in their collections.

Loro Piana Silk and Cotton

As we mentioned, Loro Piana was primarily based on wool and wool products. But they included all sorts of high-quality luxury fabrics. You will find top-class cotton and silk tops, shirts, and dresses. Their price is not like the exclusive wool products, but still, they are very expensive compared to the regular market.

Storm System Products

Loro Piana really loves to give catchy names to their products. They have collections of rainproof products like sneakers, jackets, overcoats, etc.

They call them products with storm systems. Usually, they are made with wool, cotton, or other regular fabrics. But a special treatment did to make them waterproof. Depending on the materials, products with storm systems are quite expensive.

Shoes

Loro Piana offers moccasins, loafers, slip-on shoes, sneakers, ankle boots, espadrilles, and sandals to their customers. Despite having a lot of collections, their shoes are not that popular among the customers. Most of their dresses come with a vintage and formal outlook. They followed the same principle for the footwear, too. They have some amazing sneakers and loafers with storm systems. But their shoes are a bit old-fashioned and may not be for everyone.

Bags

Loro Piana bags are also very trendy. Especially after adding the Loro Piana Logo to their bags, the popularity has increased among the customers. They have bags made with different materials, but leather bags are more expensive and popular.

Customer service

Loro Piana has one of the strongest customer service teams. They have included everything with small details to solve customers’ problems on their website. How to return, the delivery process FAQ, and almost every possible scenario. Still, if you have any issues about their product or delivery, they have customer service people for clients. They get 10 out of 10 on the customer service.

Criticism of Loro Piana

Loro Piana’s criticism obviously starts with its stunning price. For, say, a Loro Piana glove price about $600, a jacket costs from $6000 but can be up to $14000. This is high even for a luxury brand. Critics often find the brand overly idealistic and create a veil of luxury. They promote their product as being a customer in Loro Piana is like joining an elite club. They often arrange parties and events with their star customers. Environmentalists and animal rights activists also criticize their production. But the brand has more than enough evidence against them.

Does this brand think enough For the Environment?

Loro Piana has paid enough attention to environmental sustainability. They shared their environment, health, and safety policy, and they discussed briefly their steps. As an industry leader and one of the largest producers of wool, the company has a huge role to play. The company is trying its best to be a role model in sustainable production. Here are some sustainability steps the company took.

1. They limited the production of cashmere to stop desertification in Mongolia.

2. Make sure of ethical practices in animal fiber production, especially cashmere and vicuna.

3. They ensure traceability of their production, from fiber to fabric, enhancing transparency.

4. The brand have an environment-friendly packaging system.

5. They have good attention to energy. Their production facilities are highly energy efficient, minimizing carbon emissions.

6. All their products are known for durability and long-term use.

The Future Of Loro Piana

Loro Piana’s earlier brand motto was, “Quality will keep the brand running forever.” They are holding their originality pretty strictly. And as long as they keep making masterclass products, it should not look behind anytime soon. They planned for the long term and made their production sustainable. The brand has also changed its styles over time to match the universal taste. In the future, Loro Piana should lead the luxury industry further and include fabulous fabrics and accessories. Their recent activities indicate they will not be limited to fabrics. They may further expand their business in other niches.

Best Places To Buy Loro Piana Products

Loro Piana has physical shops in many locations around the world. Just Google it if you have one nearby. If there is not any, don’t worry; they shop for their product everywhere. Check out their brand shop for more information. Many other online shops also have Loro Piana products. They are worth taking a look at as they often come with discount offers. Here are some online shops.

• Etsy

• Nordstrom

• Their official website

• Lyst etc.

FAQ: Loro piana Reviews

What type of people wear Loro Piana?

Loro Piana focuses on timeless design and universal style. So people of any age, sex, and taste can wear them without any issue.

Why is Loro Piana suddenly so popular?

Due to Loro Piana’s “Stealth Wealth,” they are not as visible as other luxury brands. But they have always been fairly popular. Recently, they have included products from different niches, which might give them a bit more exposure.

How much does Loro Piana make a year?

I don’t have the most recent data. But they reached 1 billion in net income a few years ago. Being a company with 2900 employees, this is quite impressive.

Final Thoughts

Loro Piana is a role model in the luxury industry, both with their quality and responsibility to the environment. There may be some criticism of them. But even their opposition believes in the supreme quality of their product. We tried to cover every detail about their history, branding, and products in this review article. This will provide a better idea about the Loro Piana brand.